New lawn care business owners are constantly writing me and asking how they are able to gain new clients. When giving an answer to these questions, I love to give specific examples a lawn care business owner could do today or tomorrow to greatly help them achieve their goals. This is a specific example of how one lawn care business owner marketed his business and gained over 50 new lawn care customers in less than 5 months.
Recently on our lawn care business forum, a new member Egreen wrote and said "That is my first season running a business. Last winter I called several businesses ex. gasoline stations,7-11 small shopping centers in my area and explained to the manager that I was NOT trying to sell them anything. I told them I was considering a lawn care business and was taking a survey about their current lawn care company. This allowed me to create a rapport with the business enterprise owner. I asked who serviced their property, how often, how much they charged and if they were pleased with the service provided. Before hanging up I told them if I considered opening shop I would call them and tell them how it was going.
These phone calls allowed me to gather plenty Lawn Care of information from them that they may not have explained otherwise. When I did open shop I called each one back and told them who I was and that I could service their lawn and property. I could also solve the problems that they had with their current lawn care provider and I could save them several dollars. I landed 11 out of 12 commercial accounts!"
Now any lawn care business proprietor that has been around for some seasons knows the return they will make on many marketing strategies. For instance fainting lawn care service flyers in your neighborhood may help you obtain a 2-3 3 % response. But can you imagine landing 11 out of 12 accounts you targeted? That's an amazing response!
We asked Egreen further detailed questions to really hammer down the steps in his successful lawn care marketing process. He responded by saying "When I called the clients, I simply took a spiral notebook and took notes. Everyone felt absolve to tell me most things because I told them up front I wasn't trying to sell them anything. The most frequent complaints I heard were that the final lawn care company didn't execute a sufficient job trimming."
Now that is very insightful information, but I immediately thought even with this information, it will be difficult to land these commercial lawn care account because I was certain there will be lawn care contracts involved that wouldn't be up for renewal before end of the year. To my surprise, after talking further with Egreen he said "The lawn care contracts allowed 30 days written notice to cancel. That was fine with me because I had to prepare myself anyway. When I was ready to present my estimate, I could beat the competition's price by way of a few dollars but I had the information that they told me previously ex. Bad job trimming. This allowed me to go into detail about how exactly well I trim every area. I learned not to sell price but sell the standard of work."
Now once these accounts were landed, that which was the opportunity Egreen and his lawn care business would fall into the same trap the previous lawn care business owners did. The trap being a lack of communication. There was a disconnect between what the client wanted and what the lawn care company was providing. So I then asked Egreen if he was handling his communication along with his new clients differently than the previous lawn company. He responded by saying "I call my residential and commercial accounts about monthly and ask them how we are doing. I explain that I'd favour them tell me if I'm doing something amiss (it doesn't matter how small the issue) than not have a happy customer. I feel this personal touch is better. That is my first year in ecommerce, I started about five months ago and I've 53 residential and small commercial accounts. The largest lesson I think would be to make them feel that they will have a friend in the business. They will hopefully be considered a little more loyal. I really do get word of mouth calls also. I also walk door to door and tell the customer I was in the area giving an estimate to a neighbor and since I was in the neighborhood I wanted to stop by. I mention what I do and point something out as an unedged sidewalk and explain the clean look of an advantage job."
Business Name: The Ethos Group
Business Address:
1)New Port Richey 34653 Florida
2)Tampa 33623 Florida
3)St. Petersburg 33716 Florida
4)Sun City Center 33573 Florida
5)Ocala 34475 Florida
Business Email: Info@ethosgroups.com
Business Contact Number: (540) 268-0718
Business Website URL: https://ethosgroups.com/
Business Working Hours: Monday-Sunday 6AM-10PM
No comments:
Post a Comment